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Express Yourself, It's Later Than You Think
by Brad Holland
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If you're confused about Postmodernism, that
may mean you understand it
More than a quarter century ago the painter Ad Reinhardt declared that his
new black-on-black canvases were the "last pictures which anyone can
make." The critics raved, and many agreed with the "Black
Monk" that his masterpieces would be history's "ultimate"
paintings. Unfortunately, other artists refused to hand in their brushes,
so art continued. Ever since, modern art has resembled a doomsday cult on
the day after the deadline for the end of the world. The true believers
awoke one day to find that the sun had risen, the mad prophet had
disappeared, and they all had to find something to do with the rest of
their lives.
This predicament is now called Postmodernism, and if you're confused about
it, that's probably because you're beginning to understand it. If you're an
artist, what follows will be old hat. But as a service to the layman I can
define a few of the basic terms.
Modern Art:
In the future "modern art" will mean "the kind of art they
did in the twentieth century." Like "Baroque"or
"Romanesque," "modern" will be a term used to date
something.
Cubism:
A movement started by Picasso and Braque to distinguish their work from
what Cézanne had already done. Critics named it Cubism. In modern
art, naming your art movement is a must. Cubism is still the most
important modern-art movement, for the same reason that John D. is still
the most important Rockefeller. All the other movements are like downtown
Rockefellers, and you can forget about them unless you expect to encounter
an art category on Jeopardy.
Futurism:
This was a movement of intellectuals who wanted to replace tradition with
the modern world of machinery, speed, violence, and public relations. It
proves that we should be careful what intellectuals wish for, because we
might get it.
Dada:
Dada artists were ironists. Duchamp was their star, and his masterpiece
was a urinal. He ended his life playing chess. He claimed he was making an
art statement. My grandfather was a prankster too, and he ended his life
playing chess. But since he did it to keep from being bored, no one
thought it proved anything. This suggests that Dada artists are exempt
from the general rule that ironists are the biggest victims of their own
irony.
Surrealism:
An archaic term. Formerly an art movement, no longer distinguishable from
everyday life.
Abstract Expressionism:
After the Second World War the United States emerged as the world's
superpower. American companies like Cities Service and Esso, which had
once been regional businesses, became international corporations. They
adopted abstract names like Citgo and Exxon to give themselves world-class
status. Since multinational giants couldn't have little pictures of red
barns or weeping clowns in the lobbies of their Bauhaus buildings,
Abstract Expressionism emerged as the world's most prized form of interior
decoration.
Pop Art:
In aristocratic societies rich people used to commission exquisite
paintings for their walls. Years later cheap imitations would filter down
to calendars in gas stations. In our democratic society this works
backward. Here art begins as the kind of picture you'd find on a matchbook
cover. Then in a few years expensive imitations of it wind up on the walls
of plastic surgeons and Hollywood agents.
New Wave Art:
Modern art as it would have been done by the Big Bopper, the Del-Vikings,
or Sam the Sham and the Pharaohs. New Wave art was the rage of the
eighties. Now it's exhibited in oldies-but-goodies museums, usually in
black-and-pink frames.
Graffiti Art:
Many people decorate their homes with designer graffiti, even though most
of them would probably have real graffiti scoured off the walls of their
buildings. Personally, I think that graffiti artists should go to the
homes of their patrons with spray cans and make their living rooms look
like subway cars. This would separate serious lovers of graffiti from
uptowners spelunking for art thrills.
Realism:
Currently, realistic paintings are valued for their craftsmanship. In the
next century, when art will be packaged as virtual-reality software,
realistic paintings will sell the way Shaker furniture does now. Shaker
furniture will sell the way Van Gogh paintings do. Pop-It Beads owned by
Jackie Onassis will come to market only occasionally.
Commercial Art:
Anything done by an artist with a cash register by the door. Commercial
art is traditionally delivered to a client in a brown-paper bag with an
invoice stapled to the outside.
Fine Art:
With commercial art you find out how much they're going to pay you, and
you do the work. With fine art it's the other way around.
"That's Not Art, That's
Illustration":
Almost everybody is an artist these days. Rock-and-roll singers are
artists. So are movie directors, performance artists, makeup artists,
tattoo artists, con artists, and rap artists. Movie stars are artists.
Madonna is an artist because she explores her own sexuality. Snoop Doggy
Dogg is an artist because he explores other people's sexuality. Victims
who express their pain are artists. So are guys in prison who express
themselves on shirt cardboard. Even consumers are artists when they
express themselves in their selection of commodities. The only people left
in America who seem not to be artists are illustrators.
Love Me, Love My Art:
Norman Rockwell used to say if a picture is going badly, put a dog in it.
If it is going really badly, put a bandage on the dog's paw. This is the
basic principle behind victim art.
Tattoo Art:
I've never liked tattoos, although I think they improve some
people--especially the kind of people who hang around tattoo parlors.
Kitsch:
In my lifetime kitsch has progressed from the cynical sentimentality of
Maxfield Parrish calendars to the sentimental cynicism of Batman
movies.
Style:
Style is the most valuable asset of the modern artist. That's probably why
so many styles are reported lost or stolen each year.
Tradition:
There are still some traditionalists, mostly employed by art schools, who
continue to paint like members of the Ash Can School, with earnest First
World War realism. For years it has pleased the avant-garde to keep these
Amish around to portray the art establishment. But for generations the
real art establishment has been made up of earth sculptors, body piercers,
and topless cello players. It's been a long time since a painter of the Ash
Can School has even had a prayer.
The Avant-garde:
More than a hundred years ago some French bohemians decreed that the
purpose of art was to shock the middle classes. It may have been a great
idea back then. But these days the middle classes aren't paying attention.
They're all on Jerry Springer or Ricki Lake, talking about their
cross-dressing experiences or sex with the baby-sitter. Cutting-edge
artists have to watch this stuff in despair and complain about the state
of American culture even as they demand more grant money to do their
cutting-edge art. In the future this spectacle of the middle classes
shocking the avant-garde will probably become the textbook definition of
Postmodernism.
"Sometimes You Gotta Break the
Rules":
One of the things not enough people appreciate about modern art is that
its philosophy can be summed up as a Burger King commercial.
Craftsmanship:
Traditional craftsmen worked within certain conventions. Occasionally
those conventions would be redefined by acts of genius. In modern art,
though, everybody has to redefine art all the time. This might have made
our era another Renaissance, if only there had been a sudden explosion of
geniuses in the world. But since ego is more common than genius,
Postmodern art is destined to be more narcissistic than heroic.
Art Theory:
The typical modern artist produces a small body of work wrapped in a
theory. Some even dispense with the work itself and exhibit only their
theories, typed up. To me this seems a sensible economy of style. If the
purpose of art is to redefine art, then words should do the trick. There's
no use cluttering up the world with redundant examples.
Self-expression:
The crowbar used by artists to pry open the Pandora's box of
self-indulgence for everybody else in society. Thirty years ago it was the
dream of every bohemian artist to be seen getting out of a limousine
wearing blue jeans and sneakers. Today it's the dream of probably half the
people in the country.
The Miracle of Authenticity:
The faith that if we're all authentic and express ourselves, society will
benefit. A charming ideal, but it overlooks the obvious. There are a lot
of authentic jerks and idiots in the world. Encouraging them to express
themselves will never do anybody much good, much less society.
Instinct:
Back in the prehistoric jungle all the animals who trusted other animals
got eaten. The only ones who survived to reproduce were the ones who
instinctively feared everybody and bit their heads off. This explains why
so many people who, like artists, trust their instincts behave like
crocodiles.
Consciousness-Raising Art:
An all-purpose excuse for the artist to cast himself as a pearl before the
swine of democracy. Whenever I know that an artist is trying to raise my
consciousness, I have flashbacks of Jane Fonda, Sissy Spacek, and Jessica
Lange lecturing Congress about the realities of farm life.
Forever Jung:
Postmodernists believe that truth is myth and myth truth. This equation
has its roots in pop psychology. The same people also believe that
emotions are a form of reality. There used to be another name for this
state of mind. It was calledpsychosis.
Multiculturalism:
I've never understood why artists, who so often condescend to the
clichés of their own culture, are so eager to embrace the
clichés of cultures they know nothing about.
Waiting for Van Gogh:
In the world in which most of us have grown up, popular art has inherited
and exploded all the forms of art that came before it. Everything from the
primitive art of tribal societies to the fine art of aristocratic ones has
been thrown into the cement mixer of modern culture, along with its
juxtapositions of celebrity and anonymity, poverty and sudden wealth, and
the continuous swooning of the popular media over trends and fads. The
truth about Postmodernism is that we haven't really figured out yet how
artists will thrive in modern mass societies. We're all experiments.
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